Sigma Announces New Visual Identity
& New Art Projects Initiative

On February 24, 2025, Sigma Corporation (CEO: Kazuto Yamaki) will adopt a new visual identity for its products and brand.

Since Sigma's founding in 1961, we have continued to innovate and push the standards of optical engineering out of a deep respect for the creative ways photographers and filmmakers engage with the world. With our new visual identity, we refocus on the essence of our manufacturing philosophy and communicate our desire to provide outstanding products and services to our customers.

The way cameras and photography relate to our lives is constantly changing, as the industry undergoes constant evolution and occasional revolutionary leaps. At the same time, the fundamental desire at the heart of photography - to capture and share moments - remains unchanged. Our new visual identity reflects our unwavering commitment to supporting this pursuit through exceptional craftsmanship and creativity.

Wordmark & Symbol

The most striking changes concern Sigma's wordmark and symbol.
The new symbol is a contemporary update of the symbol that has been in use since Sigma's founding. Based on the Greek letter Σ, it reflects the name of our company and symbolizes the guiding idea behind our manufacturing philosophy: every single product is the sum of the technology, experience, passion and expertise of everyone involved in its creation.

Our new visual identity will be gradually introduced across Sigma's products, website, social media and product packaging.

SIGMA AIZU JAPAN

Sigma's production is entirely based in Japan, with every lens, camera and other product manufactured at Sigma's factory in Aizu and our supply chain concentrated in the Tohoku region. Our commitment to keeping everything local has resulted in the unique levels of craftsmanship, know-how and technology that define our products today.
In our future brand communication, we will place more emphasis on the origin of our exceptional quality: Made in Aizu, Japan.

Art Projects and Deeper Commitment to the Arts

As a camera and lens manufacturer, we have always been deeply motivated by the art of photography. We are inspired by the passion of photographers and filmmakers everywhere and hope that our relentless pursuit of quality and innovation will help artists realize their visions.

Supporting the photographic and visual arts is a core tenet of our corporate mission. In addition to our ongoing sponsorships and partnerships with numerous festivals and cultural events, as well as maintaining, growing, and exhibiting our library of photobooks, we will continue to expand and deepen our support of the arts through several new endeavors.

With the launch of our new visual identity, we are introducing Art Projects, a new initiative in which we will collaborate with artists to produce and share their work. The first artists to work with us are Solve Sundsbo and Julia Hetta.

For more details and further updates on the Art Projects, please visit
https://www.sigma-global.com/en/art-projects/

[Contact]

For press inquiries please contact Sigma's Market Communication Design department:
pr@sigma-photo.co.jp

For further information, please contact your local authorized Sigma Service Station listed at the link below:
https://www.sigma-global.com/en/world-network/

[Information]

Sigma Corporation
https://www.sigma-global.com/