New product announcement: SIGMA 28-70mm F2.8 DG DN | Contemporary

SIGMA Corporation is pleased to announce the SIGMA 28-70mm F2.8 DG DN | Contemporary.

SIGMA sets a new standard in large-aperture mirrorless zoom lenses
The SIGMA 28-70mm F2.8 DG DN | Contemporary redefines the standard zoom for mirrorless cameras by combining outstanding optical performance, an F2.8 constant aperture, and a lightweight and compact body. The design of the 28-70mm F2.8 DG DN | Contemporary is based on the existing 24-70mm F2.8 DG DN | Art, but with a focal range starting at 28mm, making the lens body significantly smaller and lighter while maintaining superb optical performance. It is the smallest and lightest lens in its class*. Remaining true to the Contemporary line's core concept of maintaining an optimal balance between optical performance and lens size, this new optic delivers professional quality results in a body small enough to take on a casual outing.
In addition to prioritizing portability, SIGMA's optical engineers introduced a new combination of coatings and structural elements that make this standard zoom well-equipped for use in a wide range of shooting environments. Likewise, the latest production and manufacturing techniques were employed to ensure exceptionally high build quality.
The 28-70mm F2.8 DG DN | Contemporary introduces another fast, high-performance, large-aperture zoom lens to SIGMA's mirrorless line-up, offering a more compact alternative to the existing 24-70mm F2.8 DG DN | Art.
* As a standard zoom lens for full-frame mirrorless cameras with F2.8 brightness throughout the zoom range (Source: SIGMA, as of February 2021)

Supplied accessories: Petal Type Lens Hood (LH706-01)
Available mount: L-Mount, Sony E-mount
* The appearance and specifications of the product are subject to change.

* L-Mount is a registered trademark of Leica Camera AG.
*This product is developed, manufactured and sold based on the specifications of E-mount which was disclosed by Sony Corporation under the license agreement with Sony Corporation.

#SIGMA #SIGMA2870mmContemporary #SIGMAContemporary #SIGMADGDN

[Contact]
For further information, please contact your local authorized SIGMA Service Station listed in the link below:
https://www.sigma-global.com/en/world-network/

[Information]
SIGMA Corporation｜https://www.sigma-global.com

Product information｜https://www.sigma-global.com/en/lenses/c021_28_70_28/

Impression |
https://www.sigma-global.com/en/contents/c021-28-70-28-robin-jafflin/

https://www.sigma-global.com/en/contents/c021-28-70-28-meg-loeks/

New Products Presentation | https://youtu.be/Agczd_XG2Tg