The SIGMA CINE LENS has won the “Good Design awards”

The SIGMA Corporation is pleased to announce that SIGMA’s new line of SIGMA CINE LENS has won the “Good Design Award”. (Operated by Japan Institute of Design Promotion）

Evaluation of the jury
“Design totally devoted to function” is a comment that’s often used, but rarely accurate. Required to control the design for branding and differentiating the product from other brands is the often case.This series balances the functions in a perfect way, removing everything else but the required elements for users to create beautiful images.It is gallant, serene, and appealing.

Award-winning item: SIGMA CINE LENS
Outline：https://www.sigma-global.com/en/cine-lenses/

SIGMA is attending GOOD DESIGN EXHIBITION 2017
SIGMA CINE LENS will be introduced as this year’s winning design at GOOD DESIGN EXHIBITION 2017 which will be held at Tokyo Midtown.
GOOD DESIGN EXHIBITION 2017
Date：11.3 WED – 11.5 SUN
Venue：Tokyo Midtown Roppongi, Minato-ku, Tokyo JAPAN
http://www.g-mark.org/gde2017/

Good Design Selection System (or G Mark System), was founded in 1957 by the Ministry of International Trade and Industry (the current Ministry of Economy, Trade and Industry), and has been engaged in this work for about 60 years. Submissions come from a wide range of fields, and roughly 1200 designs are recognized every year. Over 59 years, around 43,000 designs have been recognized by the awards. Recipients of a Good Design Award are granted use of the G Mark symbol, which has been an emblem of good design for over half a century.
http://www.g-mark.org/?locale=en/