Sigma’s new product lines as well as 3 new lenses, based on a new concept, are announced simultaneously.

The SIGMA Corporation is pleased to announce three product lines, as well as three new lenses, one from each category, which are based on a brand new concept – “SIGMA GLOBAL VISION”. Interchangeable lenses to be released from now on will all be based on the concept shown below. The three lenses announced at Photokina are the very first to be released under the new development policy and achieve the highest quality and performance possible.
For more details, please visit the “SIGMA GLOBAL VISION” website: (http://www.sigma-global.com).

1 | We’re reorganizing all our lenses into three product lines.

Visit here to find out “Three product lines”
Sigma is organizing all its interchangeable lenses into three product lines. Each line has its own clearly defined concept, and every lens we develop from now on will be assigned to one of these lines.

Contemporary
Featuring the very latest technology, and combining optical performance with compactness, our high-performance Contemporary line covers a wide range of needs.
* Standard zoom lenses, telephoto zoom lenses, high-magnification zoom lenses and more.
SIGMA 17-70mm F2.8-4 DC MACRO OS HSM

Art
Designed with a focus on sophisticated optical performance and abundant expressive power, our Art line delivers high-level artistic expression.
* Large-aperture prime lenses, wide-angle lenses, ultra-wide-angle lenses, macro lenses, fisheye lenses and more.
SIGMA 35mm F1.4 DG HSM

Sports
While offering sophisticated optical performance and expressiveness, our Sports line lenses deliver high action-capture performance, enabling photographers to get exactly the shots they want.　
* Telephoto lenses, telephoto zoom lenses, super telephoto lenses, super telephoto zoom lenses and more.
SIGMA 120-300mm F2.8 DG OS HSM

2 | Newly developed｜Every Sigma lens undergoes performance evaluation using our own proprietary system using the 46MP Foveon X3 direct image sensor.

We used to measure lens performance with MTF measuring system using conventional sensors. However, we’ve now developed our own proprietary MTF (modulation transfer function) measuring system “A1” using 46-megapixel Foveon X3 direct image sensors. The lenses in our new lines will all be checked using this “A1” before they are shipped. We will achieve rendering performance of the highest level in all new products.
>> Click here for more information

3 | Newly developed | Customization that lets the user do things their way

Based on these new lines, we have developed special software (SIGMA Optimization Pro) that can update the lens firmware and adjust parameters such as focus. Using a special USB Dock, the user will be able to connect the lens to their PC, and, using easy-to-operate on-screen controls, fine-tune focus and adjust other parameters to suit their personal preferences.
>> Click here for more information