I create my personal style
by being myself.

SIGMA 20mm F2 DG DN | Contemporary,
Sony α7R IV, ISO 4000, F2.2, 1/320s

SIGMA 20mm F2 DG DN | Contemporary,
Sony α7R IV, ISO 4000, F2.8, 1/100s

My photographic journey began on the skiing slopes just outside my hometown in the southern parts of Sweden. We were a big crew of skiers that used to go to the slope every other day and have the time of our life. I was maybe not the best athlete, and soon found myself behind a camera trying to shoot the better ones when they performed their cool tricks. I instantly fell in love being the one capturing moments that both riders and people from the outside could look at and enjoy.

I started to travel around and shoot a variety of sports - everything from surfing to biking. This led me to a lot of cool places and to meet with a bunch of inspiring people. Everyone telling their own story; and me behind the camera to document it all.

I soon settled down a bit in the city of Stockholm, Sweden. I got myself an office together with likeminded people and started to build up a network in the world of commercial and fashion creative work. Which nowadays is my main focus and interest, although I still squeeze in skiing as often as I can.

Photography and all of the side business that comes with it is for sure a big part of my life.

It's both the thing that I make a living on and the thing in everyday life that gives me the most satisfaction.

I always see scenarios and scenes wherever I go and try to as fast as possible put them into my memory bank for future projects and find out a way of how to use them. I'm confident that I will always have a camera with me, in some way or another. It was love at first sight and it is eternal.
The medium that I feel the most comfortable with and where I can express myself the strongest and show who I am and what I see, to both friends and strangers.

This is and will always be a tough one. I think the first and most important step is to find something that you like to shoot and feel comfortable doing. Whether it is shooting people on the street, or big commercial campaigns together with a crew or architecture (and so on). In the end you actually started photographing for yourself since you think it is a great way to capture a moment. This somehow has to be the foundation to your style. From there you can start experimenting and try out different techniques and again, find the one most suitable for you.
I feel that I can do my very best when I create together with likeminded people who want me as a photographer because it's me. Less thinking and more doing!
Also not looking too much on other photographers and their work. To be inspired is a good thing but trying to be someone else might ruin it all.
Do you- that's your style.

I would say that the SIGMA I series really opens new doors. You get the full power and optical performances from a big lens, but built into a slick and light package. Which is amazing when you are traveling around between different places and carrying the gear with you everywhere.
Being able to cut down some weight is a godsend.

Since the lens also features a full metal body I have so much trust in the building quality and that it will last forever, no matter how hard of a beating it gets out on the field.
The professional look is of course also very appealing. All black, lens hood in metal and letters and numbers engraved with precision makes the lens look like a million dollar one. How can one say no to such a combo?

- Slick, thoughtful and beautiful.