Deconstruction of digital camera.
-the starting point and journey of SIGMA fp
SIGMA has been questioning the genuine value of a digital camera
and how can we break down manufacturer’s ideas of camera-centric hierarchies and categories.
Deconstruction is our answer after rethinking what is essential to the users. We believe a camera should be more than a tool for fulfilling rational needs of photography making, but enriching life as your inspiration.
Therefore, “how can SIGMA be the one to make this happen?”
As the answer to this question, SIGMA set itself to develop a user-oriented digital camera that reflected the idea of “how a camera can be” in a more flexible and true-to-life manner.
A camera that keeps the heart of photography.
As a result, the SIGMA fp is the new form of camera that lets creativity get in.
Because SIGMA believes keeping the essence is the key to genuinely realize the idea of giving freedom back to you.
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SIGMA fp L Concept Movie
fp’s promises
Pocketable Full-frame
Small in size, big on quality. Perfect for carrying anywhere.
As a camera that keeps the very essence of photography, the SIGMA fp is the world’s smallest and lightest* full-frame mirrorless camera.
You can take it with you anytime, anywhere—this will build a new relationship between you and a full-frame camera.
*As of March 2021, by SIGMA
Scalable
From vintage lenses to modern gadgets, up to professional movie setup.
Creating your own style has never been so easy.
Pair it with the latest lens and accessories, or enjoy a vintage lens using an adapter. Keep it small and casual to take it out for everyday snaps, or build a full-fledged filmmaking setup.
Old and new, large and small.
Customize your fp just the way you want it, to suit what you want to do.
Seamless
Capturing your best moment.
Photo or video?
The choice is yours.
Change shooting modes with just a flip of a switch. The SIGMA fp goes back and forth seamlessly between video and stills, responding straight to how you like to shoot, going beyond the boundaries of style or genre.
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